Want volume that lasts 5 x longer? Living Proof’s Thickening Cream is a lightweight styling lotion that adds thickness to each and every strand, without compromising hair’s movement. Lack of volume is a direct consequence of super-smooth strands – without ‘texture’, the hairs lie limply on top of one another, and are determinedly resistant to styling, coaxing and cajoling; typically, without masses of (restrictive) product, fine hair ‘falls out’, which is why Living Proof decided to approach things differently. Unlike many volumizing products – that either ‘glue’ hair into position, or strip it of oils so it’s stiff and untouchable – Full Thickening Cream is powered by the brand's patented Thickening Molecule (PBAE); a proprietary technology that mimics the look and feel of thicker hair, by depositing a flexible and virtually indestructible ‘web’ between strands. Hair feels soft and naturally fuller – and you can comb, style and run your fingers through it, without any risk of deflation.