by LIVING PROOF
Full Thickening Cream( 109ml )
Want volume that lasts 5 x longer? Living Proof’s Thickening Cream is a lightweight styling lotion that adds thickness to each and every strand, without compromising hair’s movement. Lack of volume is a direct consequence of super-smooth strands – without ‘texture’, the hairs lie limply on top of one another, and are determinedly resistant to styling, coaxing and cajoling; typically, without masses of (restrictive) product, fine hair ‘falls out’, which is why Living Proof decided to approach things differently. Unlike many volumizing products – that either ‘glue’ hair into position, or strip it of oils so it’s stiff and untouchable – Full Thickening Cream is powered by the brand's patented Thickening Molecule (PBAE); a proprietary technology that mimics the look and feel of thicker hair, by depositing a flexible and virtually indestructible ‘web’ between strands. Hair feels soft and naturally fuller – and you can comb, style and run your fingers through it, without any risk of deflation.
Apply a pea sized amount of Full Thickening Cream to clean, damp hair, starting just beyond the roots to ends. Less is more when using Full Thickening Cream so start small and build. Blow dry to activate, using a round brush to create even more volume.
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