Discover IT Introductory Kit

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A wonderful introduction to IT Cosmetics’ cult-favourite range, this Introductory Kit stars three of the brands bestselling (and doted on) products in travel-friendly editions. Numero uno is Confidence in a Cream – an impressively fast-absorbing super-cream enhanced with a proprietary ‘Anti-Aging Armour Rejuvenating Concentrate’, which combines collagen, hyaluronic acid, niacinamide, peptides, a super ceramide complex and other high-performance ingredients that plump fine lines and wrinkles, immerse skin in moisture, enhance firmness, smooth uneven texture and reduce the look of pores and discolouration… phewf! Also in the kit is the much-loved Superhero Mascara, a clever formula that was developed with plastic surgeons and acting like ‘skin care for your lashes’. The ultra-advanced formula wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning black ‘cape’ for your strongest, thickest, most defined lash look… ever! Last but certainly not least, IT Cosmetics’ Brow Power Universal Eyebrow Pencil is (rightfully!) adored for its immaculate arch-giving powers. A number one brand bestseller and award winner, this miraculous tool will suit all eyebrows. How, you might well ask? It starts with the universal taupe shade, which adjusts to all hair colours – and completely covers grey – depending on the pressure you apply (apply softly for light hairs and harder for dark hairs). Enriched with biotin, antioxidants and vitamins, the brow-enhancing formula will give you immaculate arches effortlessly. Prepare to become a total IT Cosmetics convert


Confidence in a Cream: For best results, apply to clean skin in the morning and evening. Using upward sweeping motions, smooth gently onto face, neck, décolleté and anywhere your skin needs moisture.

Superhero Mascara: Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results.

Brow Power Universal Eyebrow Pencil: Apply softer strokes for lighter hair colours including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built-in spoolie brush through your brows for a natural, polished look.

To create your most perfect-looking brows, follow these easy-to-remember tips: (1) The start of your brow should line up directly with the edge of your nose; (2) Your brow arch should align to the outer edge of your iris, and (3) The end of your brow should line up with the outer corner of your eye